Mitsubishi to set up Ralliart outlets

‘The Outlander is in the advanced stage of homologation with the ARAI and will be launched by August 2008. Beyond the Outlander we will launch at least one all-new product (not facelifts) every six months and win back our brand image in the minds of customers in Maharashtra, which is already a top priority zone for us,’ said Kumar.

Mitsubishi has a technical collaboration with Hindustan Motors — ailing manufacturer of the Indian version of a Morris Oxford variant, the Ambassador and MUVs such as the Porter and Road Trusted Vehicle. For Mitsubishi, HM assembles at the Chennai car plant, the Pajero, manufactures Lancers and Cedia and imports the Montero to be distributed by 41 dealers across the country.

Recently, Mitsubishi Motors and Hindustan Motors’s dealer in Lucknow, Motion Motors opened a new showroom in the heart of the city. Mitsubishi plans a total of 50 showrooms in India by the end of 2008.